These loose mineral eyeshadows range from romantic and delicate to bold and editorial. The rich, velvety shades are buildable and blendable for a dynamic variety of warm-hued eye looks with a weightless feel. Don't say we didn't warn you: the incredibly creamy feeling of bareMinerals mineral eyeshadows will have you addicted from day 1.
This breakthrough lengthening mascara, infused with plant-based lash serum, is proven to deliver visibly longer, fuller and stronger lashes with less fallout. You’ll see longer lashes instantly and over time.
Inspired by lash-enhancing serums, our vegan lash serum utilizes Red Clover Flower plus potent peptides to help strengthen lashes and reduce lash fallout.
Inspired by the technology of hair brushes, our patent-pending paddle brush offers a completely new way to apply mascara — the brush lengthens, lifts and defines for your longest lashes ever.
Formulated without unnecessary additives, harsh ingredients or hormones to be safe and gentle, this cruelty-free mascara is ophthalmologist-tested and safe for contact lens wearers.
Clinically shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes in 8 weeks*
100% felt their lashes were stronger with less fallout**
100% felt their lashes were dramatically longer, instantly and after 8 weeks**
FULL OF NATURALLY LONGER LASHES
FREE OF LASH FALLOUT
Gen Nude Eyeshadow + Primer (DISCONTINUED)
Part of the GEN NUDE® family of good-for-skin nudes for all skin tones, this crease-free, long lasting Eyeshadow + Primer can be worn alone as natural-looking eye makeup or used as a primer to create a smooth base for eyeshadow application. Choose between specially designed neutralizing shades to correct imperfections and discoloration, or brightening shades that address the look of dull skin. The cream-to-powder formula is easy to apply and blend and the matte finish with subtle shimmer mimics the look of skin.
This mineral-rich formula is truly skincare and makeup in one: it hydrates and smooths the delicate eye area with mango seed butter, while green tea and camellia leaf extracts contain powerful antioxidants.
The BROW MASTER™ Sculpting Eyebrow Pencil makes it easy to shape, fill and define for enhanced, natural-looking brows. This all-in-one brow tool features a retractable pencil with a versatile oval tip on one end and a spoolie on the other. Mineral pigments provide buildable, natural color designed to match your hair color. Each shade was thoughtfully designed to have natural undertones so brows never appear too harsh. This formula is water-resistant and smudge-resistant so your brows will look defined all day long. The spoolie end is ideal for taming brow hairs and blending the color to create your best brows yet.
Meet our best volumizing mascara, new LASHTOPIA™ Mega Volume Mineral-Based Mascara, which provides up to 10x the lash volume* - all while lifting and separating for fanned out, fluttery eyelashes. The all-day formula is smudge-, clump- and flake-resistant, and is our blackest mascara yet. Nourishing and conditioning minerals and moisturizing ingredients keep lashes soft, while the whipped, mousse-like formula feels weightless and gives you extra time for building your best volume. The large brush features over 600 soft, staggered bristles to hold more mascara and coat every lash, while the tapered peak separates lashes from root to tip.
*Based on an in-vitro study of 10 coats on bare lashes.
You'll love your dramatic new lash look when you coat them with a nourishing swipe of Lash Domination® Volumizing Mascara. Our ProTwist180r™ Wand is specially constructed to curve around lashes and coat all angles with intense black color. Plus our new, improved 10-in-1 formula provides superior smudge resistance and nourishment so you'll love your healthy, lush lashes with makeup or without.
The GEN NUDE® collection is all about good-for-skin nudes made for every skin tone. With GEN NUDE® Eyeshadow Palettes, we're making it easy to create natural eye looks, glam smoky eye looks, and everything in between. Each palette features six neutral-toned matte, satin and metallic eyeshadows. The long lasting eyeshadow colors are highly pigmented, with mineral-rich ingredients, including cucumber extract that sooths and depuffs the eye area, moisturizing borage oil for softer skin, and antioxidant-rich algae that helps to protect skin. These eyeshadows are crease- and smudge-resistant to ensure your eyes look flawless all day long.
An included step-by-step guide shows you how to do dramatic eyeshadow, professional eyeshadow and natural-looking eyeshadow looks.
We use our complexion expertise to develop colors that are truly flattering on all skin tones. Any palette can be used on any skin tone, but if you are unsure of which to select, our team suggests:
Rose GEN NUDE® Eyeshadow Palette for fair to light skin tones.
Neutral GEN NUDE® Eyeshadow Palette for light to medium skin tones.
Copper GEN NUDE® Eyeshadow Palette for medium to tan skin tones.
Latte GEN NUDE® Eyeshadow Palette for dark to deep skin tones.
A waterproof eyeliner with high-intensity color. Round the Clock Intense Cream-Glide Eyeliner is a creamy, pigment-packed eyeliner that brings high-intensity color and definition to the eyes. Formulated to resist smudging, smearing, and budging, it’s perfect for the waterline or tightlining, and glides on effortlessly to help you achieve a bold, dramatic eye look.
Spread good tidings with this limited-edition eyeshadow palette that celebrates the season with 12 richly pigmented shades made for all skin tones. Create customized looks - from a soft wash of shimmer to a dramatic, jewel-toned smoky eye. Mix and match, blend and layer, and feel instantly party-ready.
Each shade features Jet-Milled Mineral Pigments for buildable, blendable color, plus botanical extracts to help nourish skin. The talc-free formula resists creasing and smudging, so your eyes stay flawless all day - or evening - long. This low-waste, recyclable palette is made with 100% FSC-certified paper. When empty, simply remove the mirror and inner tray, snip off elastic band, and recycle the rest.
Create defined, fanned-out lashes with LOVE EVERY LASH™ Micro Defining Mascara. Designed for targeting hard-to-reach bottom and corner lashes, the ultra-skinny brush features micro-bristles that catch and coat even the smallest lashes. The unique brush also allows this mineral mascara's nourishing, lash fortifying ingredients to be deposited right at the base of the lash line so lashes are fully conditioned from root to tip. The intense jet-black formula is smudge-resistant, clump-resistant and flake-resistant for effortless all-day wear.
LOVE EVERY LASH™ Mascara can be worn alone or paired with LASHTOPIA™ Mega Volume Mineral-Based Mascara for your best lashes yet.
This fingertip-friendly, weightless powder eyeshadow resists creasing, fallout, and blends like a dream — no brush needed. Choose between 2 eyeshadow palettes, Dawn or Dusk, each with 5 shades inspired by the natural beauty of the sunlit sky. Each palette contains a range of finishes from satin to shimmer that can be worn alone or mixed and matched for infinite looks.
Our breakthrough bouncy technology provides a buildable, blendable texture thanks to a Botanical Blend of hydrating botanical ingredients, naturally derived from Moss. Mineral Blurring Microspheres create a soft-focus diffused finish and blur the look of fine lines around the delicate eye area.
Go ahead and break free of rules. It’s time to play, express and create.
An essential for maximizing color intensity, our Prime Time® Eyelid Primer provides the perfect base for your favorite bareMinerals® eyeshadows. It's designed to combat creasing and color fading to help ensure your eye looks are smooth and long lasting.