Makeup

This breakthrough lengthening mascara, infused with plant-based lash serum, is proven to deliver visibly longer, fuller and stronger lashes with less fallout. You’ll see longer lashes instantly and over time.

Our Inspiration

Inspired by lash-enhancing serums, our vegan lash serum utilizes Red Clover Flower plus potent peptides to help strengthen lashes and reduce lash fallout.

Inspired by the technology of hair brushes, our patent-pending paddle brush offers a completely new way to apply mascara — the brush lengthens, lifts and defines for your longest lashes ever.

Formulated without unnecessary additives, harsh ingredients or hormones to be safe and gentle, this cruelty-free mascara is ophthalmologist-tested and safe for contact lens wearers.

Proven Results

• Clinically shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes in 8 weeks*
• 100% felt their lashes were stronger with less fallout**
• 100% felt their lashes were dramatically longer, instantly and after 8 weeks**

FULL OF NATURALLY LONGER LASHES

FREE OF LASH FALLOUT

Meet our best volumizing mascara, new LASHTOPIA™ Mega Volume Mineral-Based Mascara, which provides up to 10x the lash volume* - all while lifting and separating for fanned out, fluttery eyelashes. The all-day formula is smudge-, clump- and flake-resistant, and is our blackest mascara yet. Nourishing and conditioning minerals and moisturizing ingredients keep lashes soft, while the whipped, mousse-like formula feels weightless and gives you extra time for building your best volume. The large brush features over 600 soft, staggered bristles to hold more mascara and coat every lash, while the tapered peak separates lashes from root to tip.

 *Based on an in-vitro study of 10 coats on bare lashes.