Primer

Part of the GEN NUDE® family of good-for-skin nudes for all skin tones, this crease-free, long lasting Eyeshadow + Primer can be worn alone as natural-looking eye makeup or used as a primer to create a smooth base for eyeshadow application. Choose between specially designed neutralizing shades to correct imperfections and discoloration, or brightening shades that address the look of dull skin. The cream-to-powder formula is easy to apply and blend and the matte finish with subtle shimmer mimics the look of skin.

This mineral-rich formula is truly skincare and makeup in one: it hydrates and smooths the delicate eye area with mango seed butter, while green tea and camellia leaf extracts contain powerful antioxidants.

Neutralizing shades: Exposed, Undressed, Low Key, Base-ic

Brightening shades: Bright AF (And Flawless), Lit, Turned Up, Woke

Combo Control™ Primer was designed specifically for combination skin: it maintains skin’s moisture balance while absorbing oil in the T-zone. The result? Skin that looks hydrated and healthy, and is effectively primed so your makeup goes on smoother and lasts longer.

Combo Control™ has a lightweight, milky feel that dries to a powder texture with a soft, natural finish. It is powered by mineral silica and African tree bark extract to absorb excess face oils throughout the day, reduce the appearance of pores and blur skin imperfections.

Good Hydrations™ Primer was designed specifically for dry skin: it provides immediate and lasting hydration, smoothing dry and flaky skin. The result? Makeup glides on smoothly and last longer.

Good Hydrations™ has a rich, silky texture that dries to a smooth, radiant finish with a soft focus effect. Powerful skin plumping ingredients help to improve the appearance of fine lines and pores and prevent makeup from setting into creases. This primer for dry skin is formulated with hyaluronic acid, glycerin and coconut alkanes for immediate and lasting hydration, while a blend of minerals gives just a hint of opalescent luminosity.