Meet the Gen Nude® collection: 60 shades. 4 finishes. A million ways to go nude. Gen Nude® Radiant Lipstick was developed to complement all lip and skin tones, with a shade range that invites everyone from novice to makeup artist to play and discover their best edgy, amped and natural nude lipstick looks. The formula glides on like butter and provides medium buildable coverage with a rich, creamy texture and modern, radiant shine. As if that wasn't enough, natural oils and butters moisturize, smooth and condition lips for a healthy, radiant pout.